This is a highlight reel of my favorite projects from my first 3 years in Advertising, all spent at AKQA San Francisco. During this time I’ve gone from an intern fresh out of college to an Associate Motion Designer and now an Associate Art Director.
You can find the full videos for each project on the links below or on my Vimeo account, enjoy!
Ground Hog Day Instagram Video
Client: Target
Role: Motion Designer
Visa Site Redesign 2013
Client: Visa
Role: Pitch team member, Motion Designer and Video Editor
Shop The Hangout
Client: Google+
Role: Motion Designer and Video Editor
Verizon Digital Signage
Client: Verizon
Role: During a year I was the Creative Lead and Motion Designer
Shield Website
Client: NVIDIA
Role: Motion Designer
Team Nvidia
Client: NVIDIA
Role: Motion Designer and Video Editor
GuitarHero.com
Client: Activision
Role: Art Director and Motion Designer
(see full project on main page)
go90
Client: go90 by Verizon
Role: Art Director
(see full project on main page)
Live in Levis
Client: Levis
Role: Assistant Video Editor
(see the full artist videos on my vimeo page)
Samba of the World
Client: Visa
Role: Motion Designer
(see full project on main page)
Snoop Dogg w Levis
Client: Levis
Role: Video Editor
Autonomous Office Chair
Client: Audi
Role: Motion Designer, Shoot and Scene Prepper
(see full project on main page)
Cannes Future Lions
Client: AKQA
Role: Motion Designer
Destiny Selfie
Client: Destiny
Role: Motion Designer and Video Editor
(see full project on main page)
Bud Light Superstition Machine
Client: Bud Light
Role: Motion Designer, Video Editor and Weekly Recap Ninja
(see weekly compilation video on my vimeo page)
Verizon Destination Store
Client: Verizon
Role: Motion Designer
Client: Audi USA
Agency: AKQA
Role: Motion Graphics Designer
For April Fools in 2015 we decided to have a little fun with AUDI and we launched their latest product; the Audi Autonomous Office Chair, the perfect office compadre fully equipped with Supervisor Avoidance Technology, Work Calendar syncing, Biometric sensors and of course the famous Quattro System.
Our team concepted, scripted, innovated, designed the product and shot the video over a weekend and launched the product page on AudiUSA.com the following Monday for April Fools. Our video was launched on YouTube and was featured on the Onion.
The spoof was well received by the public although some were upset the chair didn’t actually exist (we couldn’t agree more!).
My role was to help shape the story, shooting and setting the shots and post production clean up in After Effects while supporting our editor.
Client: go90 by Verizon
Agency: AKQA
Role: Art Director, Designer & Motion Graphics Designer
go90 is a fun, constantly evolving content streaming and social platform which caters to millennial's constant need to never feel bored. Simply put, it’s as if Facebook and Netflix had a baby.
We got tasked with the brand launch and social media campaign. The challenge was to introduce this fresh new brand and platform in a way to quickly generate active users as the platform heavily relies on UGC.
I was the lead Art Director on the social team for the brand launch. My job was to work together with our Creative Director, Strategy team and Copywriter to lay out a social strategy and execution timeline for all the content. That meant setting a tone of voice, deciding our visual style and concept executions which had to work with known and unknown events.
Every piece of content was tailored to its specific social channel. The posts were all unique with their own copy and graphic element, never any relinking of old content!
Working on a purely social project was incredibly fun, you never really know how well the people of the Internet will receive your work and the feedback is instant! I also learned a ton about social strategy that even my “digital-native-always-on millennial self” didn’t know!
Client: Activision
Agency: AKQA
Role: Motion Graphics Designer
We were brought in early on in the creation and branding of Guitarhero.com which gave us great opportunity and control of look and feel.
When it came to the main page we wanted it to respond to the user as it potentially would in the game. So whenever the user is active the crowd cheers, if user become in-active the crowd first gets bored then they start to boo you!
My job was to take the green screen footage of a 3-row deep crowd and turn it into a full-scale concert audience. This was particularly fun as I had to create the environment of a concert hall with the proper lighting and visual effects one could see at a concert.
At first, we had a more red colored approach for the lights and shading but we then decided to change it to majority of blue tones with hints of purple instead as that matched the actual game better.
It was a fun and fast paced project with the extra bonus of Activision using “my crowds” in their official promotions!
Client: Visa
Agency: AKQA
Role: Motion Graphics Designer
For FIFA World Cup™ 2014 in Brazil, VISA asked us to create their campaign. We decided the budget would be best spent by being split up between 32 film makers from the 32 qualified countries instead of just one commercial. The film makers got the same script and song (“Samba da Bahia”) and was asked to do their interpretation of both through the lens of their country. We Called this the Samba of the World.
This was a massive production in a short time frame: 32 videos each 2 minutes long, the Samba of the World website with interactive element of the world wheel, the Teletransporter (a social element where users could upload their face into moments at the world cup) and the Fanbassadors, our super fans who helped moderate the content in their countries.
My role was to make sure each video did not feature any brand other than the World Cup partners, that means that if there’s a logo or promotion at any point in the video we would have to paint it out frame by frame. And there was a lot of painting to do! Me and 5 other motion graphics designers worked day and night for 2 weeks to make sure each video was ready for the World Cup kickoff. But in the end we all pulled through and we had the pleasure of watching our campaign go live and keep track of the response!
The result was magic: 400 million media impressions, 850 million shared social impressions, 1.7 billion digital impressions, 88 million video views and +2 million Facebook fans.
Client: NVIDIA
Agency: AKQA
Role: Editor & Motion Graphics Designer
For E3 we wanted to give the attendees an out of worldly experience by taking the global phenomena of selfies and turning it into an intergalactic one.
People around the world outside of E3 were encouraged to join in as well, among the thousands who did were no other than Snoop Dogg.
So how do you send a selfie to space? First take your selfie and post it to twitter with #DestinySelfie. Then the deep space radio satellite at Cape Canaveral we partnered with beamed the selfies to the great unknown.
Space selfie-ers got updates when their selfie passed milestones in our solar system, after that only space will know how far the selfies went.
In total we had 17.88 million Twitter impressions and an unknown number of alien encounters.